Relativity Media becomes the first studio to run media on Spotify in the the United States. Relativity Media announced the long-term partnership with the award-winning digital music service Monday.

The partnership will be in effect by promoting the epic adventure “Immortals,” which will be released November 11, 2011, to Spotify’s U.S.-based customers.

“With its worldwide presence, growing popularity in the U.S., and deep integration with Facebook, Spotify is the perfect digital platform to reach socially-engaged music lovers and early adopters in order to continue to build our fan base for Immortals and upcoming releases,” said Relativity’s President of Theatrical Marketing, Terry Curtin. Jon Mitchell, Head of U.S. Sales for Spotify, also said, “We are hugely excited to be partnering with Relativity Media. Spotify works very hard to entertain and delight our customers, so we are thrilled that we can work with a movie studio which has similar goals, and has such a great reputation in the film business. We are very much looking forward to executing new and innovative campaigns and driving engagement with our users over the coming months.”

“Immortals” stars Henry Cavill (‘Superman: Man of Steel’), Luke Evans (‘Robin Hood’), Kellan Lutz (‘Twillight’), Isabel Lucas (‘Transformers: Revenge of the Fallen’), Freida Pinto (‘Slumdog Millionaire’), Stephen Dorff (‘Public Enemies’), John Hurt (‘Hellboy’) and Mickey Rourke (‘Iron Man 2’). Directed by Tarsem Singh (‘The Cell,’ ‘The Fall’) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake.”


By Monique Jones

Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

Leave a Reply

Your email address will not be published. Required fields are marked *