Capturing the chic California sophistication made popular by Hollywood celebrities is not always an easy task, given the high prices the stars often pay for their clothing, accessories and gadgets. But the new shopping website, run by British actor Alki David, allows on-line shoppers to follow the hottest fashion trends put forward by their favorite celebrities.

Self-described as the world’s first online HD live-shopping experience, 9021Go allows users to shop for items in a variety of areas, including Gadgets & Gifts, Fashion, Accessories and Health & Beauty. The website is also unique in the fact that celebrities, such as model and actress Jennifer Stano and ‘The Real L Word’ personality Romi Klinger, endorse the products featured on the shopping website. Some of the items being sold on 9021Go include Casa Por Vida sunglasses, necklaces, bracelets and cuffs, which are endorsed by Klinger; Butter of London nail polish; and Superdry Hoodies.

People not as interested in on-line shopping and fashion will also be attracted to 9021Go, as it also includes many entertainment links. 9021Go connects visitors to Alki David’s TV provider, which offers access to over 30 channels on mobile devices. In addition, the digital media entrepreneur’s new website also provides a link to BattleCam, which stream reality programming 24 hours a day, seven days a week.

Despite being a Beverly Hills on-line boutique, 9021Go offers items in all price ranges. For example, the peach silk chiffon top from Nicole Ritchie’s Winter Kate line, which features a vintage ivory lace trim, runs for $9.95. At the other end of the price range is the Superdry Gray Striped Hoodie, which features the brand’s bright pink logo on the front and runs for $87.95.

One of the more intriguing aspects of 9021Go is the Salahi Closure Action area. This section of the website offers robes from infamous White House dinner crashers Michaele and Tareq Salahi. The robes were collected from some of the world’s most luxurious hotels, including the Ritz-Carlton and the Hilton. The robe purchases include a one-night stay at the hotel where they came from.

While 9021Go is still light on the amount of items its featuring for sale, Alki David had a distinct idea with his new website. Visitors will feel like they’re living the Beverly Hills lifestyle, made possible in part by the variety of goods that are for sale and their surprising price range. With time, 9021Go will surely catch on as a popular destination for shoppers looking to capture part of the California lifestyle.

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Written by: Karen Benardello


By Karen Benardello

As a graduate of LIU Post with a B.F.A in Journalism, Print and Electronic, Karen Benardello serves as ShockYa's Senior Movies & Television Editor. Her duties include interviewing filmmakers and musicians, and scribing movie, television and music reviews and news articles. As a New York City-area based journalist, she's a member of the guilds, New York Film Critics Online and the Women Film Critics Circle.

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