Do you think of yourself as an original, or do you think you need some inspiration? If you feel you need change of pace, Stolichnaya Premium Vodka is aiming to cater to you, the creative innovator, through their new campaign.

The popular vodka reasserts its promise that the most original people deserve only the most original vodka with their newest ad campaign, “The Most Original Moments, Deserve The Most Original Vodka.”

The brand is aiming to move past their original celebrity-driven “Would You Have a Drink with You” campaign of 2010 with this new campaign, spearheaded by Berlin Cameron United. The aim of the campaign–to make you an active part of the Stoli brand. Exciting, right?

Stoli wants to be your catalyst towards originality and inspiration towards individuality, and in order to do that, the brand has enlisted Swedish film and music director Jonas Akerlund (who has worked with Lady Gaga and Madonna) to create a series of digital videos that highlight originality. The videos, filmed in Berlin, features music which also reinforces the idea of originality–“Blessed” from Tom Hangs and Shermanology, a remix by Avicii, “Drup It” by Ricky Luna and “When I’m Small” by Phantogram.

The video itself shows a party where nothing is milquetoast. The people at the party are exciting, the music is electric, and the feel of uniqueness abounds.

If you want to be an original and feel like you need a change of pace, check out the video below and see what you think. You can also learn more about Stoli and its new campaign at its official site (you have to be 18 or older to enter). Stay original!

By Monique Jones

Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

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