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The Avengers Gets Labor Day Extension


The Avengers Gets Labor Day Extension

We all loved “The Avengers” when it premiered and became the third highest grossing film of all time (domestically and worldwide), but the folks at Marvel and Disney are giving us more time to enjoy the film in theaters.

So far, the film has earned $617.8 million in North America and $1.5 billion globally. According to The Hollywood Reporter, Disney is hoping to boost the movie’s earnings even more by taking advantage of the long holiday weekend. This Friday, “The Avengers” will be playing in 1,700 theaters. This is a big increase in theaters, since the film was almost done with its theatrical run, playing in only 123 locations last weekend.

This extension might give “The Avengers” the $40 million it needs to pass James Cameron’s “Titanic” to become to No. 2 highest-grossing movie domestically. This last-minute push briefly precedes the film’s DVD and Blu-Ray release on September 25th. Disney will also use this expansion method for Pixar’s “Brave,” according to The Hollywood Reporter. The film’s domestic theater count will increase from 452 to 1,700 this weekend. The 3D animated feature has grossed $230.3 million domestically and $212.3 million internationally.

So, if you’re hankering for a little superhero action or animated wholesome-ness this Labor Day weekend, check your local theater for “The Avengers” or “Brave.”

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Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

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