Are you tired of finding the next awesome show or movie to watch? AirShelf is aiming to be the service to help you find what you’re looking for.

AirShelf, a service that allows you to display your movie or show collection, also gives you great recommendations for what to watch next. “Netflix and other recommendation engines tend to draw tighter and tighter circles around your taste, and often offer up movies you’ve already seen or dismissed,” states the release for AirShelf. “AirShelf is a place to display and exchange movie and TV that aims to recreate the joy of finding great movies through friends.”

AirShelf’s founder Larry Braitman stated, “Our goal is to create the curiosity of glancing at a friend’s living room bookcase and the joy of sending and receiving great recommendations.”

With AirShelf, you can dixplay your movies, books and other media on as many shelves as you want. You can then see how your collection links and overlaps with other shelves. “Friends can recommend items to each other’s shelves, and unlike email or word-of-mouth, these suggestions don’t get lost or
forgotten,” states the release. “The recommendation and social features on AirShelf are seamlessly integrated to reflect actions you take in the real world. You don’t just give and get suggestions and recommendations, you ask people for them.”

“We wanted to help people build their digital libraries in as easy a way as possible,” said Braitman. “Unlike services such as Netflix and Hulu recommendations aren’t given to you blindly by algorithms based on what you (or whoever is on your account) watched. “Your friends and the community get to see the shelves that you’ve created, and how you categorize and talk about movies and TV shows, and then give you the best personalized recommendations.”

AirShelf Beta is now available for members, and as the service gets bigger, the AirShelf team hope to expand the web-only site to tablets and mobile devices. You can request an invite at airshelf.me. and use the betacode shockya2012.

By Monique Jones

Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

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