Sauza Teaches You How To Make It With A Lifeguard In New Campaign

Sauza Tequila brought you the highly successful and viral “Make It With a Fireman” campaign, which became the 15th Most Watched Advertising Spot on YouTube in 2012, according to YouTube’s 2012 Ads Leaderboard. They’re back with their new “Make It” campaign, “Make It With a Lifeguard.” In the video, embedded below, you’ll see three things a lot of women will love–a hunky lifeguard, an adorable puppy and said lifeguard making a delicious drink. Here’s more about the commercial:

“’3 INGREDIENTS FOR THE PERFECT SAUZA®-RITA – YOU, ME AND HOURS OF CELEBRITY GOSSIP’ – Sauza® Lifeguard
The video series will also highlight the brand’s latest innovation, Sauza® Sparkling Margarita, a refreshing new way to enjoy the authentic taste of a margarita with the unique addition of effervescent bubbles. Revolutionizing the tequila category this spring, Sauza® Sparkling Margarita uses a Sauza® Silver Tequila base and is available in three delicious ready-to-serve flavors, including Original (Lime), Wild Berry and Mango Peach.

Sauza® Blue Tequila, which is crafted from 100% Blue Agave that is put into production within 48 hours of being harvested to create the freshest, natural, crisp agave flavor, will also be spotlighted throughout the campaign.”

There will be more Lifeguard videos during the nine-month campaign, as well as a national sampling tour, a digital and social plan and customized online and mobile content.

If you’d like to recreate the drink the Sauza Lifeguard makes in the video, here’s the recipe, as well as a bonus recipe for Sauza’s Golden Margarita:

For the ladies looking to cool down with a delicious cocktail, our Sauza® Lifeguard has you covered with the refreshing margarita recipes below.

Frozen Cherry Lime Sauza®-Rita
1 can Sauza® Blue Silver 100% Agave Tequila
1 bottle Light Beer
1 bottle Cherry Soda
1 can Limeade
3 cups Ice

To Make:
Pour limeade, beer and cherry soda into blender filled with ice. Fill limeade can with Sauza® Blue Silver Tequila and add to blender. Blend until smooth and enjoy.

Sauza® Golden Margarita
1 1/2 parts Sauza® Blue Reposado 100% Agave Tequila
1/2 part John Dekuyper & Sons™ O3 Premium Orange Liqueur
2 parts Fresh Lime Juice
2 parts Fresh Orange Juice

To Make:
In a shaker filled with ice, combine lime juice, Sauza® Blue Reposado Tequila, and liqueur. Shake vigorously. Strain into a glass filled with ice and rimmed with salt (optional). Garnish margarita with an orange wedge.

For more information on Sauza Tequila and the “Make It With a Lifeguard” campaign, visit the official site, as well as Sauza’s YouTube page, Facebook page or on Twitter @Sauza.