Summertime is going to be here before we know it, and if you’re ready to celebrate summer, Pepsi and Mountain Dew is giving you what you need with their “Iconic Summer program!

Pepsi and Mountain Dew will be celebrating the best sporting events, concerts, local happenings and much more. Even better, Iconic Summer is offering over 250,000 prizes to fans, starting today. Both brands are giving away a smorgasbord of prizes, including

  • A trip to Super Bowl XVIII
  • A trip to the 2013 World Series
  • Tickets to the MTV Video Music Awards in Brooklyn, NY on August 25
  • Passes to the Winter 2013 DEW Tour in Breckenridge, CO, as well as 3-day lift tickets
  • A VIP meet and greet experience with Dale Earnhardt Jr. and Jeff Gordon
  • Passes to “Hard Rock Live” in Orlando, Florida
  • Thousands of take-home prizes perfectly suited for the summer months, including camping sleeper sets, BBQ smokers, stadium seat cushions, outdoor speakers and much more
  • Iconic Summer also includes a “Hometown Sweeps” element that allows fans to enter and win cool experiences in their own neck of the woods, including access to local college and professional sporting events and other close attractions.

    If you want to participate, all you have to do is purchase Pepsi and/or Mountain Dew products from participating retailers and look under the cap for codes which can redeemed online for “Icon” game pieces at Iconic Summer’s website. These pieces can then be combined to unlock different prizes, or you can save them for future prizes.

    “We’re thrilled to kick off the Iconic Summer, offering fans of Pepsi and Mountain Dew hundreds of thousands of opportunities to win prizes and experiences,” said Simon Lowden, Chief Marketing Officer, Pepsi-Cola North America Beverages. “For decades, Pepsi and Mountain Dew have partnered with influential celebrities and hosted epic events, and we’re taking this unique opportunity to bring it all together under one program to give fans a summer they will never forget.”

    Are you going to enter? Give your opinions in the comments section below!


    By Monique Jones

    Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

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