Mountain Dew’s iconic “This Is How We DEW” creative campaign is back with a series of new TV commercials called “Portraits.” The commercials feature members of the DEW family – Dale Earnhardt Jr., Paul Rodriquez (P Rod) and Danny Davis. The talent collaborated with directors to showcase their individual style, insights and personal favorites and more. These Portraits puts the “how” in “This Is How We DEW” in a big way.
We’ve got a glimpse of the ads for you before the first one–featuring Earnhardt, Jr.–airs on TV Aug. 3. The ads give a moving and unique insight into the individuals’ lives, utilizing trending technology to enhance the ad’s storytelling. To learn more about the ads and the cool components that make up the storytelling, go to MountainDew.com! Check out the videos (including a behind-the-scenes video) and gallery below the post.
Dale Earnhardt Jr. ‘Living Portrait’
Danny Davis ‘Living Portrait’
Paul Rodriguez ‘Living Portrait’
Behind-the-scenes video
