FilmOn TV Networks has announced the creation and launch of ETV.com, a new platform for creators to launch their own events.

ETV.com allows artists, consumers and businesses launch their very own interactive pay-per-view events, which puts individuals on the same level as the major corporations and organizations that are behind many of our favorite pay-per-view events.

“ETV.com lets anyone get their online event out to the world and monetize it — without any special software or equipment, just a laptop and a webcam,” states the press release. “Users can produce their event, sell tickets and merchandise, and interact with fans with ease. The user keeps 80% of the viewer fees and 100% of the tips (which can also be directed to charity). All events are archived for time shifted views to allow for further monetization.”

The site’s platform can support third-party streaming technology like Flash Media Encoder, Tricaster, Xsplit, and others, as well as Android and iPhone app streaming. The streams are also easy to embed social media channels and a moderator can easily answer questions from viewers, creating a cool, interactive experience.

“I’ve built FilmOn with all of its free content and interactive elements to deliver the richest, most immersive entertainment technology can offer,” said David, the CEO of FilmOn. “Now I’ve added the ‘Killer App’ if you will: an additional way for affiliates, partners and new users to make money.”

You can see how ETV.com will be used with Battle Rap TV’s rap battle featuring Cassidy and Dizaster. The pay-per-view event will occur Dec. 6 and tickets are already on sale at ETV.com/rap.

A major event on ETV.com was announced last week — a Hip Hop match up that shook up the music world, presented by FilmOn.com’s Battle Rap TV channel and the Fresh Coast Media Group. The rapper Cassidy will come out of retirement to verbally duel heavy weight battle artist Dizaster in an event on Dec. 6. (The pay-per-view for this event is already selling at etv.com/rap).

“ETV will do for battle rap what the UFC’s events did for Mixed Martial Arts,” said David. “It lets us stage next level, must see events that will elevate the genre — and this newly resurgent competitive art form.” David went on to say that he’s excited to see how the public will utilize the new site. “Between its money-making possibilities and the access to FilmOn.com’s 60 million monthly unique users, the possibilities are endless.”

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By Monique Jones

Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

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