Online streaming television provider FilmOn is currently fighting a battle to protect its valuable image. The company has filed a libel suit against online advertising verification company DoubleVerify.
The suit filed against DoubleVerify claims that the company is damaging FilmOn’s reputation, which has caused the company to lose millions in advertising revenue. Some advertising exchanges and advertising networks have also broken partnership with the company. The suit stems from DoubleVerify flagging FilmOn as violating the copyrights of broadcasters by streaming content despite FilmOn’s statements to the contrary; FilmOn’s CEO has stated that he has spent millions of dollars in legally acquiring content for his service.
FilmOn claims in the suit that DoubleVerify “continues to knowingly publish false and harmful descriptions of the content available on FilmOn.com.” As a company, DoubleVerify claims to help advertisers find safe websites to place their ads and alerts them to sites that aren’t safe. But FilmOn CEO Alki David has not only stated that he has legally acquired the content currently streaming on FilmOn, but he is also slamming DoubleVerify with the accusation of deliberately spreading malware and has reported it’s use to the FBI and Scotland Yard.
While researching the suit FilmOn discovered malware tied to a pop up ad scheme which is clearly part of Double Verify’s domain. When infected your computer could potentially download unwanted programs which have been known to have horrible computer viruses. Read more about the software, and how to remove it from your PC here.
DoubleVerify has denied the allegation, but the company states that it’s not uncommon for companies in the advertising technology field to be wrongfully associated with malware. A spokeswoman for the company said because DoubleVerify crawls the internet searching for malware, its software is often detected by users at the same time malware is. The COO of DoubleVerify, Matt McLaughlin, has also accused FilmOn of having “a long pattern of being associated with copyright violations” and that he believes the company’s stance on FilmOn is the correct one.
FilmOn may just be an easy target for DoubleVerify because of its recent legal battles to push for reform in the television industry and to be recognized by US Regulators as a “cable system”. Many of the lawsuits filed by major television networks have sought out to paint FilmOn as a copyright infringer when in fact that is not the case. FilmOn.com now has over 600 licensed channels with a massive collection of over 90,000 video-on-demand titles and has been recently recognized in a Forbes article as one of the ten companies changing the television industry.