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Google in Panic Mode as Samsung Considers Replacing Search Engine with Bing

ByAlki David

Apr 18, 2023

Alphabet Inc, the parent company of Google, is reportedly facing a major threat as Samsung Electronics considers replacing Google with Microsoft’s Bing as the default search engine on its devices. Shares of Alphabet Inc took a hit on Monday, falling by up to 4% after the New York Times published the report over the weekend.

According to the report, Google is in a state of “panic” as it earns an estimated $3 billion in annual revenue from the Samsung contract alone. This is in addition to another $20 billion tied to a similar contract with Apple that is up for renewal this year.

Bing, which has been considered a minor player in the search engine market, has recently risen in prominence after the integration of artificial intelligence technology behind ChatGPT. This development has given Bing an edge over its competitors, including Google, which now face the challenge of keeping up with the latest technology.

The threat posed by Bing is a significant one for Google, which has dominated the search engine market for years. The company now faces the prospect of losing a major source of revenue if Samsung decides to switch to Bing. This could have a significant impact on Google’s bottom line and could prompt the company to take drastic measures to retain its market share.

For now, all eyes are on Samsung as the company weighs its options. Will it stick with Google or will it make the switch to Bing? Only time will tell, but one thing is clear: Google is in panic mode and is scrambling to find a way to retain its position as the top search engine in the market.

By Alki David

Alki David — Publisher, Media Architect, SIN Network Creator - live, direct-to-public communication, media infrastructure, accountability journalism, and independent distribution. Born in Lagos, Nigeria; educated in the United Kingdom and Switzerland; attended the Royal College of Art. Early internet broadcaster — participated in real-time public coverage during the 1997 Mars landing era using experimental online transmission from Beverly Hills. Founder of FilmOn, one of the earliest global internet television networks offering live and on-demand broadcasting outside legacy gatekeepers. Publisher of SHOCKYA — reporting since 2010 on systemic corruption inside the entertainment business and its expansion into law, finance, and regulation. Creator of the SIN Network (ShockYA Integrated Network), a federated media and civic-information infrastructure spanning investigative journalism, live TV, documentary, and court-record reporting. Lived and worked for over 40 years inside global media hubs including Malibu, Beverly Hills, London, Hong Kong and Gstaad. Early encounter with Julian Assange during the first Hologram USA operations proved a formative turning point — exposing the realities of lawfare, information suppression, and concentrated media power. Principal complainant and driving force behind what court filings describe as the largest consolidated media–legal accountability action on record, now before the Eastern Caribbean Supreme Court. Relocated to Antigua & Barbuda and entered sustained legal, civic, and informational confrontation over media power, safeguarding, and accountability at Commonwealth scale.