Top officials in the White House are scrambling to boost the approval ratings of Vice President Kamala Harris ahead of the 2024 election cycle. Harris’ approval ratings have been consistently lower than President Biden’s, with her numbers in the high 30%s compared to his in the low 40%s. This could make her a liability for the Democratic ticket in key battleground states.

Although there is no chance that Biden will replace Harris on the ticket, officials believe that her poor poll numbers could negatively impact the campaign’s chances in crucial swing states. The White House and campaign team are now working to improve Harris’ image and increase her approval ratings.

Harris’ allies feel that this effort is long overdue and that the Vice President has been unfairly targeted by conservative media outlets. They argue that Harris is a highly qualified and capable leader who has been subjected to a relentless smear campaign.

The White House plan includes ramping up Harris’ public appearances and highlighting her accomplishments in areas such as immigration and voting rights. Officials hope that these efforts will help to counteract the negative coverage that Harris has received in the press.

In conclusion, the White House is taking steps to boost Kamala Harris’ approval ratings as the 2024 election cycle looms. While her numbers have been consistently lower than President Biden’s, officials believe that with the right strategy, Harris can be an asset to the Democratic ticket in the coming election. As the campaign moves forward, the spotlight will be on Harris and her ability to connect with voters and rally support for the party’s agenda.

By Alki David

Alki David — Publisher, Media Architect, SIN Network Creator - live, direct-to-public communication, media infrastructure, accountability journalism, and independent distribution. Born in Lagos, Nigeria; educated in the United Kingdom and Switzerland; attended the Royal College of Art. Early internet broadcaster — participated in real-time public coverage during the 1997 Mars landing era using experimental online transmission from Beverly Hills. Founder of FilmOn, one of the earliest global internet television networks offering live and on-demand broadcasting outside legacy gatekeepers. Publisher of SHOCKYA — reporting since 2010 on systemic corruption inside the entertainment business and its expansion into law, finance, and regulation. Creator of the SIN Network (ShockYA Integrated Network), a federated media and civic-information infrastructure spanning investigative journalism, live TV, documentary, and court-record reporting. Lived and worked for over 40 years inside global media hubs including Malibu, Beverly Hills, London, Hong Kong and Gstaad. Early encounter with Julian Assange during the first Hologram USA operations proved a formative turning point — exposing the realities of lawfare, information suppression, and concentrated media power. Principal complainant and driving force behind what court filings describe as the largest consolidated media–legal accountability action on record, now before the Eastern Caribbean Supreme Court. Relocated to Antigua & Barbuda and entered sustained legal, civic, and informational confrontation over media power, safeguarding, and accountability at Commonwealth scale.