News Corp CEO Robert Thomson is sounding the alarm on the left-wing bias and inaccuracies that permeate the world of AI-generated content. In a fiery speech at the Goldman Sachs Communacopia and Technology Conference in San Francisco, Thomson didn’t mince words as he criticized the prevalence of biased narratives and erroneous information in media produced by AI systems.

Thomson didn’t hold back in his assessment of the situation. He declared, “It’s rubbish in, rubbish out, rubbish all about.” He pointed out that AI, such as the widely used ChatGPT search engine, tends to recycle existing content and doesn’t possess the critical thinking and discernment abilities of humans. This, he argued, leads to the propagation of potentially damaging and misleading information.

The CEO of News Corp, the parent company of prominent newspapers like The Post and The Wall Street Journal, emphasized that AI’s retrospective nature limits its ability to provide accurate and unbiased reporting. Instead, it churns out narratives based on pre-existing content, perpetuating biases present in those sources.

Thomson’s concerns extended beyond content quality and bias. He also highlighted the looming threat AI poses to jobs in the news industry. With the automation of content generation, thousands of jobs could be on the chopping block, further exacerbating unemployment woes in the field.

In a world where information is increasingly digital and AI-driven, Thomson’s warning serves as a stark reminder of the importance of responsible AI development and oversight. As technology continues to evolve, the media industry must grapple with the consequences of AI-generated content and work to ensure that quality journalism and unbiased reporting remain at the forefront.

By Alki David

Alki David — Publisher, Media Architect, SIN Network Creator - live, direct-to-public communication, media infrastructure, accountability journalism, and independent distribution. Born in Lagos, Nigeria; educated in the United Kingdom and Switzerland; attended the Royal College of Art. Early internet broadcaster — participated in real-time public coverage during the 1997 Mars landing era using experimental online transmission from Beverly Hills. Founder of FilmOn, one of the earliest global internet television networks offering live and on-demand broadcasting outside legacy gatekeepers. Publisher of SHOCKYA — reporting since 2010 on systemic corruption inside the entertainment business and its expansion into law, finance, and regulation. Creator of the SIN Network (ShockYA Integrated Network), a federated media and civic-information infrastructure spanning investigative journalism, live TV, documentary, and court-record reporting. Lived and worked for over 40 years inside global media hubs including Malibu, Beverly Hills, London, Hong Kong and Gstaad. Early encounter with Julian Assange during the first Hologram USA operations proved a formative turning point — exposing the realities of lawfare, information suppression, and concentrated media power. Principal complainant and driving force behind what court filings describe as the largest consolidated media–legal accountability action on record, now before the Eastern Caribbean Supreme Court. Relocated to Antigua & Barbuda and entered sustained legal, civic, and informational confrontation over media power, safeguarding, and accountability at Commonwealth scale.