Go behind the scenes with rocker Chris Cornell on the set of his new video for “Scream.” Watch Chris discuss the concept behind the video and the unique, ethereal quality that director Alan Ferguson (Fall Out Boy, Jay-Z) helps create. “Scream” is the title track off of the forthcoming album produced by Timbaland due out this year.

Chris Cornell is a rock icon who thrives on contradictions. An innovator who resists genre labels, he was nonetheless the chief architect of the 90s grunge movement. Frequently ranked as one of the best voices in music history, he has successfully maintained his own unique identity over more than two decades as a multi-Grammy award winning musician and universally acclaimed singer, songwriter and lyricist.

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