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Autism Speaks Launches Light It Up Blue Campaign


Autism Speaks Launches Light It Up Blue Campaign

The second annual Light It Up Blue (LIUB) campaign will launch on April 1 in an effort to celebrate World Autism Awareness Day and to raise funds for, and awareness about, autism, Autism Speaks has announced. Autism Speaks, North America’s largest autism science and advocacy organization, is launching a free Light It Up Blue iPhone App and a new Build a Blue Website to help support the campaign.

Landmark buildings in over 120 U.S. cities and 25 countries around the world, including the Empire State Building and the Rock and Roll Hall of Fame in Cleveland, will light up blue to help kick off Autism Awareness Month. Suzanne Wright, the co-founder of Autism Speaks, has said the organization is “very excited to see all these landmark buildings…illuminated in blue as part of our Light It Up Blue campaign.”

The second LIUB campaign comes after last year’s Autism Speaks’ New York Celebrity Golf Challenge raised over $886,000 for Autism Speaks. The celebrity players and attendees included ‘Gossip Girl’ star Matthew Settle, ‘Rescue Me’ actor James McCaffrey and New York Giants player Michael Boley.

Written by: Karen Benardello

Light It Up Blue

Light It Up Blue

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As a life-long fan of entertainment, particularly films, television and music, and an endless passion for writing, Karen Benardello decided to combine the two for a career. She graduated from New York's LIU Post with a B.F.A in Journalism, Print and Electronic. While still attending college, Karen began writing for Shockya during the summer of 2007, when she began writing horror movie reviews. Since she began writing for Shockya, Karen has been promoted to the position of Senior Movies & Television Editor. Some of her duties in the position include interviewing filmmakers and musicians, producing posts on celebrity news and contributing reviews on albums and concerts. Some of her highlights include attending such festivals and conventions as the Tribeca Film Festival, the New York Film Festival, SXSW, Toronto After Dark, the Boston Film Festival and New York Comic-Con.

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