In an interview with the New York Times, Judd Apatow feels that female-driven movies like “Bridesmaids”, which did extraordinarily well at the box office this week, shouldn’t be seen as a film only for female audiences.
When asked about whether some of the pressure for the movie to do well was partly based on the future of female-driven movies as a whole, Apatow said, “There are a lot of female-driven comedies on the bubble at the studios and they do look to measure how well these things do, and what levels of interest there are in certain genres. One of the reasons there was pressure is because the studios knew this movie came out well, and if nobody bothered to go see it, they could say, ‘Even when you make a really good one, nobody comes.’ But because people came, the opposite lesson was learned, which is, there’s an enormous neglected community of moviegoers who want to see films like this.”
Apatow also said, “I always felt it was important to sell it to women and hope the buzz got around to men, that it’s just as funny to them. It’s ridiculous that women have to see 8 million male-driven films, and no one ever says, ‘Will women come to see these five guys hijack a plane?’ They just assume they’ll come because they have no other options. The conversation never happens in reverse.”
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