Who’s ready to take a baby step towards the summer season? Sure, May is still a ways away, but March tends to be a month for movies that have blockbuster qualities. Then again, that likely won’t pertain to Project X. Todd Phillips hit it big with The Hangover, but that was an R-rated comedy made for an 18+ audience. Project X, however, is for a demographic that won’t be able to get in to see it. Still, it could end up kicking off its run with about $15 million, somewhat similar to Easy A. The Lorax, on the other hand, is undoubtedly off to a big start, likely scoring just as much as Dr. Seuss’ last animated feature, Horton Hears a Who!, about $45 million.
The rest of the top ten belongs to the box office veterans. Despite a possible 50% drop, Act of Valor will still lead the pack with another $12 million. Just like For Colored Girls, Tyler Perry’s Good Deeds is heading straight towards a wicked hit, about 60%, which would leave it with just $6 million its second weekend out. Should Journey 2: The Mysterious Island continue to enjoy its long legs, it could top Good Deeds by posting another $8 million.
Safe House will continue to plummet, perhaps losing 45%, but it’ll secure the 5th position with its $6 million weekend four haul. As for The Vow, it’ll likely incur the same, which would put it right behind with $5.5 million. We could see a swap between the fast falling This Means War and the even faster falling Ghost Rider: Spirit of Vengeance. Should This Means War drop 45% and Ghost Rider drop 55%, they’ll make $4.6 million and $4 million respectively.
Coming off its Oscar triumph and getting a 790-theater boost, The Artist will definitely creep its way into the top ten this week. The question is, will it claim the 10th spot or manage to take down This Means War and/or Ghost Rider for the 8th or 9th slot? I’m betting its $3,000 per theater average holds strong and it’s on its way to a $5 million haul and the 8th spot.
1. Dr. Seuss’ The Lorax
2. Project X
3. Act of Valor
4. Journey 2: The Mysterious Island
5. Tyler Perry’s Good Deeds
6. Safe House
7. The Vow
8. The Artist
9. This Means War
10. Ghost Rider: Spirit of Vengeance