The “Ice Age” franchise hit it big with “The Meltdown” in 2006, taking a massive $68 million, but 2009’s “Dawn of the Dinosaurs” only managed to accumulate $41.7 million opening weekend. Is the series losing steam? Absolutely not. Being the only new wide release to hit theaters, “Ice Age: Continental Drift” could find itself back up to “The Meltdown” numbers, possibly taking a total of $65 million come the end of the weekend.
As for the box office veterans, more could suffer a slashing this time around. Should “The Amazing Spider-Man” follow a similar path as “Captain America,” it’s on its way to a brutal 60% loss putting it at #2 with $26 million. “Ted” might manage to stay strong, perhaps just bumping up its previous 40% drop to 45%. Should that be the case, it’ll take another $18 million. “Brave” is looking at a drop as well, but thanks to the new competition in the animation department, it’ll suffer a bigger blow, perhaps 50% which would give it $10 million for its fourth weekend out.
“Savages” got off to a modest start, but it’ll see a swift decline. Should “Savages” lose half of its opening weekend profits, it’ll post an $8 million second weekend out. On the other hand, for “Magic Mike,” a particularly harsh weekend two drop likely means it’ll have an easier time in round three, possibly bringing that 60% drop down to about 45% for $8.5 million, perhaps just enough to steal the 5th position from “Savages.”
Lucky for “Tyler Perry’s Madea’s Witness Protection,” it’s got enough of a lead on “Madagascar 3: Europe’s Most Wanted” to top it for the 7th position on the top ten, even if it drops by 50% and only earns $5 million. As for “Madagascar,” after a minimal 35% weekend four to five drop, it could see something more along the lines of 45% thanks to” Ice Age.” Should that be the case, it’ll take another $4 million. After a dismal $7.2 million start, “Katy Perry: Part of Me” will be lucky to hold on to half of its opening weekend profits this time around. Should it only earn another $3.5 million, “Moonrise Kingdom” might be able to hold on to enough of its weekend seven profits to keep the #9 position with just over $3.5 million.
Shockya.com Predictions
1. Ice Age: Continental Drift
2. The Amazing Spider-Man
3. Ted
4. Brave
5. Magic Mike
6. Savages
7. Tyler Perry’s Madea’s Witness Protection
8. Madagascar 3: Europe’s Most Wanted
9. Moonrise Kingdom
10. Katy Perry: Part of Me
By Perri Nemiroff (via Box Office Mojo)
