All of us want to feel bold, but sometimes, life can take a lot out of us. Thanks to stress, pressure and responsibilities, we might need a little help to get to that zesty feeling we crave to have. If you want some help achieving boldness, all you need to do is rip open a bag of Doritos. According to Doritos’ newest video, “What happens when you bite into a bag of bold? Something crunchy and unexpected.”

Doritos, those well-loved and explosively-flavored tortilla chips, will have you feeling bold after you watch their latest video, “Valet.” In the video, a valet, going through his ho-hum job, is charged with taking care of a man’s expensive, chrome-plated convertible. Instead of acting dully about this once-in-a-lifetime opportunity, what ends up happening, thanks to Doritos, is far from what is expected.

Check out the video below and see how easy it is for you to become the boldest version of yourself. Then, with your bag of Doritos, go out and conquer the world with one unexpected move after another.

What do you think about the video? Do you think you have what it takes to live boldly? Tell us what you think about recovering that bold feeling in the comments section below.

Doritos Bold

By Monique Jones

Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

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