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“Reading Rainbow” Kickstarter Ends with Amazing Results


“Reading Rainbow” Kickstarter Ends with Amazing Results

Did you donate to LeVar Burton’s “Reading Rainbow” Kickstarter initiative? Seeing how quickly the campaign raised its initial goal of $1 million in less than 24 hours, you proably did. The campaign reached everyone, including Seth McFarlane, who announced he would match each dollar pledged over $4 million, up to $1 million. The campaign is now over and more than surpassed its initial goal with $5,408,916 with 105,857 backers. The additional money from McFarlane takes the final total up to $6,408,145.

TechnoBuffalo also wrote that the campaign became one of Kickstarter’s top five projects of all time. There were also some great prizes for those who donated the big bucks, like limited edition watches from Pebble, an exclusive color console from Ouya, 15 signature editions of the Pono music player, and a live event featuring the “Veronica Mars” cast. Coincidentally, these entities are also round out Kickstarter’s top five projects.

At the end of the day, the big success isn’t just the amount of money raised. It’s how many rose to the cause to help Burton, someone many of us have grown up with on PBS, and achieve his dream of bringing “Reading Rainbow” back to school kids.

What did you think about the Kickstarter campaign? How has “Reading Rainbow” affected your life? Discuss your “Reading Rainbow” love in the comments section below!

Reading Rainbow LeVar Burton

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Monique Jones blogs about race and culture in entertainment, particularly movies and television. You can read her articles at Racialicious, and her new site, COLOR . You can also listen to her new podcast, What would Monique Say.

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