“Lucy! Where’s my white collarless shirt from Fred Segal?” Apologies, I was just watching Clueless the other night. In an attempt at making some sort of a transition, like Cher stepped up to lend a hand after the Pismo Beach disaster in the movie, red caviar and all, local celebrates and dignitaries recently joined forces to support a good cause, the Los Angeles Unified School District’s new healthy menus. At the Haute Lunch & Haute Shopping event at Fred Segal in Santa Monica, guests got the chance to sample the new delicacies on the school menus in conjunction with the brand new “I’M IN” campaign.
Not only does the “I’M IN” program focus on fighting childhood obesity, but it also aims to keep kids in school and lower the dropout rate. LAUSD Superintended Dr. John Deasy explained, “We believe that serving nutritious meals in school is key to academic success and we’re glad that every person is helping to spread the ‘I’M IN’ message to communities not only in Los Angeles, but throughout the country.” Kirsten Segal, granddaughter of Fred Segal, was thrilled to support the venture, “Education is very important to the Segal family and we’re incredibly passionate about raising awareness to improve the health and well-being of all the students. A big thank you to LAUSD for their hard work and dedication to this campaign. My grandfather Fred is definitely ‘IN’ and so is our entire family.”
Check out a bunch of photos from the event which went down on December 1st below and, to bookend my nod to my TV habits, keep an eye out for an episode of Food Network’s Chopped that features four school cafeteria chefs, all striving to provide their students with healthier lunch options.