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Documentarian Morgan Spurlock Buys Rights to Pennsylvania Town

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Documentarian Morgan Spurlock Buys Rights to Pennsylvania Town

Filmmaker Morgan Spurlock and his production company Warrior Poets have bought the naming rights to Altoona, Pennsylvania to help support his new documentary, ‘POM Wonderful Presents The Greatest Movie Ever Sold.’ The City of Altoona City Council unanimously voted to allow Spurlock to rename the city POM Wonderful Presents The Greatest Movie Ever Sold, PA. The name change will go into effect on April 27 for 60 days.

To celebrate the name change, Spurlock will premiere ‘POM Wonderful Presents The Greatest Movie Ever Sold on April 27 at the Jaffa Shrine on Broad Avenue in the city formerly known as Altoona. The name change will also be commemorated during a proclamation ceremony at City Hall at 1pm.

Spurlock said he choose Altoona because after searching the country, he felt it’s “a shining example of struggling cities all across America.” He will designate the money the city receives from the name change to the City of Altoona Police Department.

Altoona Mayor Bill Schirf said the city “has a rich history and a great story to tell. (Morgan) is giving us a platform to show the world the hidden treasure found in the Altoona community.”

Written by: Karen Beanardello

Morgan Spurlock

Morgan Spurlock

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As a life-long fan of entertainment, particularly films, television and music, and an endless passion for writing, Karen Benardello decided to combine the two for a career. She graduated from New York's LIU Post with a B.F.A in Journalism, Print and Electronic. While still attending college, Karen began writing for Shockya during the summer of 2007, when she began writing horror movie reviews. Since she began writing for Shockya, Karen has been promoted to the position of Senior Movies & Television Editor. Some of her duties in the position include interviewing filmmakers and musicians, producing posts on celebrity news and contributing reviews on albums and concerts. Some of her highlights include attending such festivals and conventions as the Tribeca Film Festival, the New York Film Festival, SXSW, Toronto After Dark, the Boston Film Festival and New York Comic-Con.

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