Have you ever wondered what it would be like to live in a David Cronenberg film? If so, Tiff and the Canadian Film Centre’s Media Lab (CFC Media Lab) have just what you need to live out your fantasy!
The two have joined together to co-produce Body/Mind/Change, an elaborate multi-media production with Creative Director Lance Weiler. The production stars Cronenberg (obviously)and presents his plausible science fiction films as fact.
“Working with TIFF on Body/Mind/Change offered an unparalleled opportunity for CFC Media Lab to work with the amazing David Cronenberg; Lance Weiler, an incomparable storyteller reinventing entertainment; and a passionate group of digital designers and companies,” said CFC’s Chief Digital Officer and Body/Mind/Change producer Ana Serrano. “It has been an exciting creative journey resulting in North America’s first interactive storytelling experience that generates a physical object for the user that has narrative meaning.”
“The Cronenberg Project is TIFF’s first fully-curated exhibition and we’re proud to offer visitors a truly unique experience, both within our building and beyond with Body/Mind/Change,” said Noah Cowan, Artistic Director of TIFF Bell Lightbox. “In addition to Lance Weiler’s artistic direction and the CFC team, David Cronenberg’s involvement in this project has made it one of the coolest multimedia projects in the world.”
If you want to live your life as a Cronenberg film for a little while, you can sign up for the event at Body/Mind/Change’s website. At the site, you can regsiter and be one of the first to receive the Personal-On-Demand (POD), the next generation bio-tech recommendation engine. Participants can sign up now at
You can take a look at the sneak peek of the trailer below the post.
