Food Network star Giada de Laurentiis looked flawless in a curve-hugging, floor-length Herve Leger by Max Azria gown with keyhole detail on Sunday night as she attended the 70th Annual Golden Globe After-Party circuit. The ‘Giada at Home’ host kept the accessories minimal, only matching her dress with jeweled drop earrings and a ring. De Laurentiis sported the Herve Leger by Max Azria dress as she walked the red carpet at the 14th Annual Warner Brothers and InStyle’s Golden Globe party, The Weinstein Company’s Golden Globe party and the Annual HBO Golden Globe Award party.
Herve Leger by Max Azria is just one of the brands part of the BCBGMAXAZRIA group, which was founded in 1989 by Designer, Chairman and Chief Executive Officer Max Azria. The brand, which was named for French phrase bon chic, bon genre, a term meaning good style, good attitude, embodies a combination of European sophistication American spirit. The company is now sold in such countries as America, Canada, China, France, Germany, Greece, Japan, Russia, Spain and Venezuela.
Azria broke new ground when he launched BCBGMAXAZRIA, by offering innovative, high-quality clothing at contemporary price points. With the success of his women’s read-to-wear line, the designer evolved BCBGMAXAZRIA into a complete lifestyle brand for women. The brand now offers evening dresses, swimwear, footwear, handbags, eyewear and watches. Besides de Laurentiis, such celebrities as Angelina Jolie, Diane Kruger, Kate Winslet, Emily Blunt, Dakota Fanning, Rihanna, Fergie and January Jones are all fans of the brand.
Written by: Karen Benardello
